Laura's Lean Beef Automates Retail Store Audits with Flowfinity Actions

Flowfinity announces a new case study showcasing how America's leading lean and natural beef company improved productivity and customer service with an updated smartphone solution.

November 3, 2010
Vancouver, BC

Flowfinity Wireless Inc., a leading provider of adaptable applications and fully integrated solutions for the wireless enterprise, is announcing the publication of a case study on the business benefits for Laura's Lean Beef. The leading American lean and natural beef company deployed Flowfinity® Actions on BlackBerry smartphones to automate store call data collection by the sales force. Using Flowfinity Actions, Laura's Lean Beef reported improvements with sales force communications and sales channel data collection requirements. With instant information available at their fingertips, managers are able to stay on top of inventory and customer service.

Flowfinity Actions is an award winning application for smartphones for coordinating people on-the-go and the information they need to do their work. Flowfinity products have helped a growing base of consumer goods companies, such as Heinz and Bacardi, to automate their in-store visits and collect information for the company such as inventory levels, status of POS materials, feedback on customer service and updates to store profiles.

Laura's Lean Beef has 40 sales people conducting in-store visits and collecting information at over 7000 grocery stores carrying its products nationwide. They needed to replace outdated data collection devices while also improving the communications capability of the sales force. They chose to deploy a Flowfinity solution on BlackBerry smartphones to handle their store call data collection requirements in a cost effective and productive manner while not requiring a large IT project and remaining flexible to their evolving needs.

“Using our new mobile solution gave us an important competitive advantage: we were able to double the number of sales calls completed per day," said Jeff Tanner, Director of Information Technologies, Laura's Lean Beef, “while also improving quality assurance responsiveness -- resolving issues in a matter of hours instead of a number of days.”

Management insight is also improved because the store call data is rapidly transmitted to a central database where managers are able to see this information immediately. They can now stay on top of inventory and customer service in real time.

Laura's Lean Beef reduced their paperwork and increased productivity and customer service with the Flowfinity Actions solution. To read this full case study and see more examples of how other leading companies have extended business processes to their mobile employees with Flowfinity Actions click here: www.flowfinity.com/customers/case_LLB_actions.aspx

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